Segmentation

Created by Cody Berweger, Modified on Mon, 23 Feb at 8:19 AM by Cody Berweger

What It Is: 

Segments are data-driven profiles that group patients by shared lifestyles, motivations, and communication preferences.

How It Was Developed:

The segments were developed through analysis of consumer demographics, behaviors, and financial indicators.  They were refined and validated using healthcare outcomes observed across multiple industries and refined for use within Audiology.

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